One of the exciting announcements at Microsoft Inspire was the launch of Bing Chat Enterprise, a new feature that lets you chat with Bing in a natural and engaging way that is automatically included in Microsoft 365 E3, E5, Business Premium and Business Standard licenses. It is designed to help you find information faster, get answers to your questions, and discover new insights from the web. It has saved me a ton of time going through individual web pages in the search results by summarizing the content in a focused way. From there I can start to ask additional questions to refine the information to exactly what I need – and it provides the links to the underlying articles or data sources so I can drill further into the details when I want.
To those points, Bing Chat Enterprise is more than just a search engine. It is a conversational agent that can understand your intent, context, and preferences. You can ask Bing anything, from factual queries to creative requests, and get personalized and relevant responses. You can also interact with Bing using voice, text, or images. Requesting images will soon be part of its capabilities.
Bing Enterprise Chat is part of Microsoft’s Enterprise Search strategy, which aims to provide you with the best search experience across your devices, applications, and data sources. Bing Enterprise Chat works seamlessly with Microsoft Edge browser, and keeps your searches protected with enterprise-grade security and compliance.
How is Bing Chat Enterprise different than Open AI’s ChatGPT?
Bing Enterprise Chat protects your searches by using encryption, authentication, and authorization. Your chat sessions are encrypted in transit and at rest, and only you and your invited participants can access them. Your chat sessions are also authenticated with your Microsoft account and authorized by your organization's policies and permissions. You can learn more about Bing Enterprise Chat security and privacy here: Bing Chat Enterprise Privacy and Protections
ChatGPT and Bing Enterprise Search are both AI-powered technologies that can generate natural language responses. However, they have some differences:
- ChatGPT is a **chatbot** that can have open-ended conversations with users, while Bing Enterprise Search is a **search engine** that can answer queries and provide information from the web.
- ChatGPT is based on the **GPT-3.5-turbo** model, which is an older version of OpenAI's large language model, while Bing Enterprise Search uses the **GPT-4** model, which is a more advanced and updated version of the same technology.
- ChatGPT is limited to the **training data** in its model, which dates back to September 2021, while Bing Enterprise Search can **index the web** in real-time for more accurate and up-to-date information.
- ChatGPT is better at generating **long-form content**, such as essays, stories, or code, while Bing Enterprise Search can generate **images**, such as graphs, charts, or drawings.
- ChatGPT is an **isolated interface** that can only be accessed through its web app or plugins, while Bing Enterprise Search is **integrated into various Microsoft apps and services**, such as Edge, Skype, and Windows Copilot.
On August 17th, this feature will be automatically turned on in Microsoft 365 E3, E5, Business Premium and Business Standard tenants. As noted here, this Bing Chat Enterprise is a way to be able to leverage AI-powered technology in a secure way in your tenant. However, if you haven’t started your AI journey and have security concerns, you can opt out prior to that date.
Learn more about Bing Chat Enterprise:
Bing Chat Enterprise is one step closer to Microsoft launching Copilot. Let us help you on your journey to AI.
About the author
Rachael Narel is Interlink's Employee Engagement and Productivity Practice Lead focused on helping our customers leverage technology, process, and people practices to successfully achieve organizational outcomes. Her practice optimizes usage of several Microsoft tools including Viva, Copilot, SharePoint, and Power Platform. Rachael has over 20 years of experience working in the IT and software fields in both team and leadership roles. Her diverse background includes organization development, change management, strategic planning and process improvement, user adoption, and training. Rachael has a PhD in Organization Development and a Master of Science in Management and Organizational Behavior.
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