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Interlink in the News

Microsoft Partners, Responding To Competitors’ Complaints Of New License Transfer Policy, Say All's Fair In Cloud Wars
Matt Scherocman, President of Interlink Cloud Advisors, was quoted in the CRN article.
“"Personally, I think Microsoft is just being aggressive about driving their solutions," said Matt Scherocman, president of Interlink Cloud Advisors, a Microsoft partner based in Cincinnati. "They know that whichever platform gets the first workload from a customer, it's way more likely to get the second and the tenth workload," Scherocman said.

Marching Orders 2018: Guidance for Microsoft Partners from the Experts
Matt Scherocman, President of Interlink Cloud Advisors, provided advice on managing the Microsoft relationship
From the article:
Diversify Your Microsoft Revenue
As clients move more of their revenue to the cloud, Microsoft partners need to diversify their revenue streams to continue to flourish and, possibly, just to survive.

My recommendation for 2018 is to diversify your revenue and protect your margins. We are all seeing pressures on revenue and profitability. To me, it feels like this is occurring in every industry as the Internet makes geography less of a business advantage. Customers are finding self-service and research easier than ever. Among the pressures:

Traditional hardware and software sales are going away. So, the opportunities to make big margins on large product transactions is also disappearing.
Managed services revenue is declining because there are fewer servers to manage on-premises. The reliability of cloud services sets a ceiling on what can be charged.
Partner of Record fees continue to be changed and reduced by Microsoft. We have seen major cuts in what Microsoft calls the "rate card" again this year, and adviser fees from Web transactions were completely eliminated.

In 2018, look to make investments in new offerings. Technologies like collaboration adoption services, business intelligence, data warehousing and machine learning are just a few that are ripe with customer needs. The biggest challenge to the traditional systems integrator is recruiting talented folks who can lead these new practice areas and evolve the sales teams to be able to clearly articulate these value areas."

Microsoft Recently Enhanced Their Kiosk K1 Plans
Matt Scherocman, President of Interlink Cloud Advisors, was quoted on the CRN website regarding the changes.
“Microsoft is recognizing that a lot of employees in a company don’t have access today to the technology they could be using."

20 Most Promising Azure Solution Providers 2016
Interlink makes the list on CIOReview.

Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, comments on Planner.

Partners Can Be Heroes In Rapid Microsoft Upgrade Pace, Study Says
Matt Scherocman, President of Interlink Cloud Advisors, comments on the study.

Marching Orders 2016: Stay Close to Microsoft
Longtime Microsoft partner Matt Scherocman, President of Interlink Cloud Advisors, provides some peer-to-peer tips.

Microsoft Partners, Licensing Experts Expect Virtualization To Cost More With Windows Server 2016
Matt Scherocman, President of Interlink Cloud Advisors, weighs in.

Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, talks his experience using Planner.

Interlink Cloud Advisiors Named One of Microsoft's Top 200 U.S. Partners

Microsoft Ex-CEO Ballmer Wants More Transparency On Performance of Cloud, Hardware Business - featuring comments by Matt Scherocman

Microsoft Delivers Long-Awaited Office 365 E5 - featuring comments by Matt Scherocman

Microsoft Awards Interlink Cloud Advisors for Top Consumption use of Office 365

Interlink Video: Matt Scherocman explains how Interlink is scaling his business with Microsoft cloud solutions through Ingram Micro

Interlink Cloud Advisors Named One of Ingram Micro’s Fastest-Growing SMB Channel Partners in the U.S.