In the News

Interlink in the News

2021 Best Places to Work Winner: Interlink Cloud Advisors
“Interlink continues to ensure both our employees and clients are cared for, which fosters our culture and workplace,” said Matt Scherocman, Interlink’s CEO. “We are honored to win this award - especially during this past year of challenges from the pandemic. This is a great testament to our talented, appreciated, and empowered employees.”

Microsoft Revs Up AI Push with GPT-3-enabled Power Apps
"IT would drive historically. Now I am seeing the business drive the need for functionality. The business [side] creating low-code apps, with IT support," said Matt Scherocman, president of Interlink Cloud Advisors in Mason, Ohio. "Anything that makes code creation easier is exciting. This feature is just one more to try and lure developers to develop their apps on Azure."

Festival of Fireworks Rallies Support for Scouting Programs
Includes image of Matt Scherocman of Interlink Cloud Advisors, Festival of Fireworks sponsor, and his children.

Interlink Cloud Advisors Celebrates 10 Year Anniversary
“The past decade has been an incredible journey,” said Matt Scherocman, Interlink’s President and co-founder. “Fundamentally, Interlink has leveraged the Microsoft cloud to consistently provide value for both our clients and employees over the years. We are thrilled with our continued growth and success and are looking forward to the next 10 years!”

Fast-growing Greater Cincinnati company makes best Microsoft partner list
Interlink co-founder and president Matt Scherocman credited the recognition to the company’s employees. “They are wicked smart and truly care about the success of our clients,” he said.

Cloud-based Company Interlink Growing Workforce Thanks To Tax Credit
President and Co-Founder Matt Scherocman said, “16 new career opportunities will be added at its Deerfield Township office. The fun part is we’re going to put all that back into employee training and development and recruitment so we can continue that growth, which is pretty awesome.”

The 10 Biggest Microsoft News Stories Of 2019
“Personally, I think Microsoft is just being aggressive about driving their solutions,” said Matt Scherocman, president of Interlink Cloud Advisors.

Microsoft Teams Updates Add ‘Sorely Missing’ Features: Partners
“Some of the newly announced Teams updates include “sorely missing” webinar functionality and moderator controls,” said Matt Scherocman, president of Interlink Cloud Advisors, a Microsoft Gold partner based in Mason, Ohio.

Top Billing: 2018 Cloud Partner Program Guide
“Focusing on customer retention is the key to seeing the financial upside of recurring revenue,” said Matt Scherocman, president of Interlink Cloud Advisors, a Microsoft partner based in Cincinnati.

Cincinnati Cloud Consulting Firm Set to Double Ohio Headcount
“The Interlink team is really our advantage in the marketplace. They are wicked smart and care about the success of our clients and each other,” said co-founder and Interlink president Matt Scherocman. “The savings from this tax credit will be 100% reinvested into our recruiting efforts to continue to find and develop the best talent possible. We think Ohio is a great market for our services while every company is remaking their products and services with a more digital foundation. Interlink feels like there is a strong talent pool in Ohio and wants to continue to grow here.”

One of Greater Cincinnati’s Fastest-growing Companies Adding High-paying Jobs
“Interlink, one of the fastest-growing companies in Greater Cincinnati is adding a number of high-paying jobs as it continues to expand.”

Interlink Cloud Advisors Earns Microsoft Adoption and Change Management Advanced Specialization
“Adoption and Change Management services drive end-user productivity through the use of proven methodologies,” said Matt Scherocman, Interlink’s CEO. “Our objective is to help organizations realize the greatest return on their investment and show them that productivity solutions like Microsoft 365 amplify their value through usage and team collaboration.”

Cincinnati Business Courier Recognizes Interlink Cloud Advisors as 2020 Best Places to Work Finalist
Matt Scherocman, President of Interlink Cloud Advisors, made the following quote:
“Despite a challenging business climate, we have never taken the eye off the well-being of our employees and clients. We are especially honored to be recognized as a Best Places to Work because it stems from organic feedback from our talented, committed, and truly valued employee base.”

Interlink Cloud Advisors Named Fast 55 Winner by Cincinnati Business Courier & Added to the Inc. 5000 List of Fastest-Growing Private Companies
Interlink Cloud Advisors was listed on Cincinnati’s Fast 55 Quickest Growing Firms in Cincinnati and again made the Inc. 5000 ranking for the second year in the row at 3902!

Microsoft Partners, Responding To Competitors’ Complaints Of New License Transfer Policy, Say All's Fair In Cloud Wars
Matt Scherocman, President of Interlink Cloud Advisors, was quoted in the CRN article.
“Personally, I think Microsoft is just being aggressive about driving their solutions," said Matt Scherocman, president of Interlink Cloud Advisors, a Microsoft partner based in Cincinnati. "They know that whichever platform gets the first workload from a customer, it's way more likely to get the second and the tenth workload," Scherocman said.

Marching Orders 2018: Guidance for Microsoft Partners from the Experts
Matt Scherocman, President of Interlink Cloud Advisors, provided advice on managing the Microsoft relationship
From the article:
Diversify Your Microsoft Revenue
As clients move more of their revenue to the cloud, Microsoft partners need to diversify their revenue streams to continue to flourish and, possibly, just to survive.

My recommendation for 2018 is to diversify your revenue and protect your margins. We are all seeing pressures on revenue and profitability. To me, it feels like this is occurring in every industry as the Internet makes geography less of a business advantage. Customers are finding self-service and research easier than ever. Among the pressures:

Traditional hardware and software sales are going away. So, the opportunities to make big margins on large product transactions is also disappearing.
Managed services revenue is declining because there are fewer servers to manage on-premises. The reliability of cloud services sets a ceiling on what can be charged.
Partner of Record fees continue to be changed and reduced by Microsoft. We have seen major cuts in what Microsoft calls the "rate card" again this year, and adviser fees from Web transactions were completely eliminated.

In 2018, look to make investments in new offerings. Technologies like collaboration adoption services, business intelligence, data warehousing and machine learning are just a few that are ripe with customer needs. The biggest challenge to the traditional systems integrator is recruiting talented folks who can lead these new practice areas and evolve the sales teams to be able to clearly articulate these value areas."

Microsoft Recently Enhanced Their Kiosk K1 Plans
Matt Scherocman, President of Interlink Cloud Advisors, was quoted on the CRN website regarding the changes.
“Microsoft is recognizing that a lot of employees in a company don’t have access today to the technology they could be using."

20 Most Promising Azure Solution Providers 2016
Interlink makes the list on CIOReview.

Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, comments on Planner.

Partners Can Be Heroes In Rapid Microsoft Upgrade Pace, Study Says
Matt Scherocman, President of Interlink Cloud Advisors, comments on the study.

Marching Orders 2016: Stay Close to Microsoft
Longtime Microsoft partner Matt Scherocman, President of Interlink Cloud Advisors, provides some peer-to-peer tips.

Microsoft Partners, Licensing Experts Expect Virtualization To Cost More With Windows Server 2016
Matt Scherocman, President of Interlink Cloud Advisors, weighs in.

Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, talks his experience using Planner.

Interlink Cloud Advisiors Named One of Microsoft's Top 200 U.S. Partners

Microsoft Ex-CEO Ballmer Wants More Transparency On Performance of Cloud, Hardware Business - featuring comments by Matt Scherocman

Microsoft Delivers Long-Awaited Office 365 E5 - featuring comments by Matt Scherocman

Microsoft Awards Interlink Cloud Advisors for Top Consumption use of Office 365

Interlink Video: Matt Scherocman explains how Interlink is scaling his business with Microsoft cloud solutions through Ingram Micro

Interlink Cloud Advisors Named One of Ingram Micro’s Fastest-Growing SMB Channel Partners in the U.S.