Interlink in the News

Microsoft Partners, Responding To Competitors’ Complaints Of New License Transfer Policy, Say All's Fair In Cloud Wars
Matt Scherocman, President of Interlink Cloud Advisors, was quoted in the CRN article.
“"Personally, I think Microsoft is just being aggressive about driving their solutions," said Matt Scherocman, president of Interlink Cloud Advisors, a Microsoft partner based in Cincinnati.
"They know that whichever platform gets the first workload from a customer, it's way more likely to get the second and the tenth workload," Scherocman said.
Matt Scherocman, President of Interlink Cloud Advisors, provided advice on managing the Microsoft relationship
From the article:
Diversify Your Microsoft Revenue
As clients move more of their revenue to the cloud, Microsoft partners need to diversify their revenue streams to continue to flourish and, possibly, just to survive.
- Traditional hardware and software sales are going away. So, the opportunities to make big margins on large product transactions is also disappearing.
- Managed services revenue is declining because there are fewer servers to manage on-premises. The reliability of cloud services sets a ceiling on what can be charged.
- Partner of Record fees continue to be changed and reduced by Microsoft. We have seen major cuts in what Microsoft calls the "rate card" again this year, and adviser fees from Web transactions were completely eliminated.
Microsoft Recently Enhanced Their Kiosk K1 Plans
Matt Scherocman, President of Interlink Cloud Advisors, was quoted on the CRN website regarding the changes.
“Microsoft is recognizing that a lot of employees in a company don’t have access today to the technology they could be using."
20 Most Promising Azure Solution Providers 2016
Interlink makes the list on CIOReview.
Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, comments on Planner.
Partners Can Be Heroes In Rapid Microsoft Upgrade Pace, Study Says
Matt Scherocman, President of Interlink Cloud Advisors, comments on the study.
Microsoft Partners Praise Office 365 Planner
Matt Scherocman, President of Interlink Cloud Advisors, talks his experience using Planner.
Interlink Cloud Advisiors Named One of Microsoft's Top 200 U.S. Partners
Microsoft Delivers Long-Awaited Office 365 E5 - featuring comments by Matt Scherocman
Microsoft Awards Interlink Cloud Advisors for Top Consumption use of Office 365
Interlink Cloud Advisors Named 2015 Fast 55 Winner by Cincinnati Business Courier
2015 Fast 55 winner: Interlink Cloud Advisors
The 23 best photos of the Courier’s Fast 55 awards luncheon (Video)
CRN Exclusive: Microsoft Veteran Channel Exec Jenni Flinders Is Leaving
Microsoft's Enterprise Mobility Suite Coming to Open Licensing, Action Pack
Interlink Recognized as 2014 Microsoft Regional Partner of the Year
Microsoft Partners See Opportunity in Office for iPad
Microsoft Dangles Azure Discounts To Lure Enterprise Cloud Customers
Microsoft Stakes Its Claim As Top Dog In Enterprise Cloud Market
CRN - New Microsoft Office 365 Promo To Lure Small Businesses To The Cloud
Redmond Channel Partner - Office 365: Microsoft Partners Reset Their Plans Around Direct Billing
MS Cloud Based Hadoop Service Developed in partnership with Hortonworks now available
CRN - Microsoft Beefs Up Cloud SharePoint With More Storage, Better Management
CRN - Microsoft Launches Hortonworks Hadoop Service On Windows Azure Cloud
Redmond Channel Partner - Microsoft Gets Serious in the Cloud with Office 365 Open