Sway for iPhone Rolls Out to New Markets
Sway is an application that focuses on productivity in a mobile and cloud-oriented world. The app assists with pulling together content, formatting, and then sharing it via various media channels and social networks. Microsoft has expanded its rollout of Sway to many countries where English is an official language. A full list of countries where Sway is available can be found at the bottom of the Sway for iPhone blog from January 8, 2015.
What is Sway?
Sway is a single interface application that provides users with access to all of their social networks and media channels at once. The app lets users create, format, and publish content, including links, images, and videos. Users can create and share their ideas with anyone via the Sway app, and can pull content from anywhere. Sway is integrated with social networks and the internet, as well as OneDrive and the device that it is used on, allowing users to gather information effortlessly when creating a post, often referred to as a “sway”.
What is the VALUE of Sway?
Sway can be used in a multitude of ways. It is great for personal use if you want to make a highlight of a vacation that you took and send it to a friend. Maybe you are helping to plan a wedding and you want to send a variety of themed ideas to the bride. Sway has a very real business application as well. If you are putting together a business presentation for a potential client, a Sway can be built to include videos, images and relevant websites. Maybe you are planning executive travel and you want to put together an interactive itinerary for your boss. Sway is great for sparking ideas, business collaboration and knowledge updates, all from the device you like to use, in the place that you like to use it.
The Mobile Authoring Experience
Users can log into Sway for iPhone with the same user account information they use on the web, synchronizing Sway across all devices. Sway lets users create content that is polished and interactive to share with others, and has an adjustable interface for viewing on any device. Users can combine text and pictures into a layout creator that will finalize the Sway’s appearance, and can modify existing Sways from their iPhone.
Voice-to-text capabilities are accessible on this application, making it even easier to add content on the go. Sway has instant links to share through social media or email, and can be viewed by anyone without additional software needs. The interface also makes it easy to change the layout and formatting features with a “Mood” button, automatically adapting the content to a layout the user desires. Click-and-drag features make changes and adjustments easy, and Sways can be created and modified offline. The application will sync changes once the internet connection is restored.
Global Rollout is the Goal
Microsoft is slowly rolling out Sway for iPhone to English-speaking users in an attempt to perfect the application before it releases a global edition. The goal is to bring in more users to improve the application experience in as many ways as possible before a complete rollout to all iPhone users. Check out more insight and previews at the Office Blog.
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